The impact of word of mouth on intention to purchase green products : an empirical study
Other Title(s)
تأثير كلمة الفم المنطوقة على نية شراء المنتجات الخضراء : دراسة ميدانية
Joint Authors
Bu Arar, Ahmad Shams al-Din
Mawluj, Kamal
Source
Revue Algérienne d'Économie et Gestion
Issue
Vol. 15, Issue 1 (30 Jun. 2021), pp.871-890, 20 p.
Publisher
University of Oran 2-Mohammed Ben Ahmed Faculty of Economics Business and Management Sciences
Publication Date
2021-06-30
Country of Publication
Algeria
No. of Pages
20
Main Subjects
Topics
Abstract EN
The purpose of this study was to examine relationships between word of mouth (WOM); environmental awareness; attitude towards green products (ATGP); and intention to purchase green products (IPGP).
The research employs a survey-based method.
Using a 19-item questionnaire and convenience sampling method, the data were collected from 226 students enrolled at a university of Algiers (3) in Algeria.
Multiple and simple linear regression was used to test the proposed hypotheses.
The results show that the WOM; environmental awareness and ATGP have a significant positive impact on consumer's IPGP.
Moreover, WOM has a positive impact on both environmental awareness and ATGP; also, environmental awareness has a significant positive impact on ATGP.
American Psychological Association (APA)
Mawluj, Kamal& Bu Arar, Ahmad Shams al-Din. 2021. The impact of word of mouth on intention to purchase green products : an empirical study. Revue Algérienne d'Économie et Gestion،Vol. 15, no. 1, pp.871-890.
https://search.emarefa.net/detail/BIM-1249617
Modern Language Association (MLA)
Mawluj, Kamal& Bu Arar, Ahmad Shams al-Din. The impact of word of mouth on intention to purchase green products : an empirical study. Revue Algérienne d'Économie et Gestion Vol. 15, no. 1 (2021), pp.871-890.
https://search.emarefa.net/detail/BIM-1249617
American Medical Association (AMA)
Mawluj, Kamal& Bu Arar, Ahmad Shams al-Din. The impact of word of mouth on intention to purchase green products : an empirical study. Revue Algérienne d'Économie et Gestion. 2021. Vol. 15, no. 1, pp.871-890.
https://search.emarefa.net/detail/BIM-1249617
Data Type
Journal Articles
Language
English
Notes
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Record ID
BIM-1249617