علاقة العلامات التجارية في الفيلم السينمائي الأمريكي بالانتباه لدى المشاهد الجزائري: دراسة تجريبية على عينة من الطلبة الجامعيين

Abstract EN

Man, of this time depends on the information that surrounds him in order to make a decision or change some consumption behavior by using many communication media.

among these media is cinema, which has provided an additional opportunity for branding by placing it in the context of the scenes in different ways.

and due to the undisputed expansion of American cinema through its diverse and rich films, in terms of follow-up and admiration, the marketing of brands has become more profitable and effective, since the listed brands benefits of follow-up and remarkable attention at the international level.

this specificity has enabled many brands to penetrate successfully the international markets and improve their position with the viewer by stimulating the attention and memorization processes which are essential to activate and develop the consumption process.