تحليل ظاهرة الموضة في اعتماد الأساليب الإدارية الحديثة : دراسة بعض النماذج

Abstract EN

The aim of this study is to analyze the phenomenon of fashion in the adoption of modern management Styles.

Where fashions management represent new management approaches that have a short life cycle with wide and rapid diffusion followed by a sudden reduction in use in a relatively short period of time.

The answer to the problematic posed: What are the basic mechanisms that motivate institutions to adopt management fashion? According to the management fashion approach, it was found that the spread of modern administrative methods cannot be explained according to technical-economic criteria only (the actual value of the tool), But should we take into consideration the socio-psychological elements associated with managers, represented by the attractiveness of this tool, managers want to simulate the behavior of the elite and the persuasive ability of the tool.

The study concluded the confirmation of the need to pay attention to certain promotional discourses of the modern administrative Styles that seek to invest in this field and therefore pressure on institutions to change their tools and administrative practices in short periods, which cost them dearly