استشراف المستقبل و دوره في تمتين اليقظة التنافسية بالشركات العقارية في دولة الكويت

Abstract EN

The main objective of the research was to identify the role of future foresight in strengthening the competitive vigilance of real estate companies, in addition to identifying the trends and opinions of workers in real estate companies towards the topic of research to reach strengths and weaknesses to suggest some recommendations.

In order to achieve the objectives of the study and test its hypotheses, the conduct of this study was based on the descriptive and analytical method, on a sample consisting of 100 individuals, and the main tool for the research was a questionnaire form.

The study reached some results and recommendations, the most important of which are : - The need to develop a well-thought-out strategic plan on sound scientific foundations based on strategic foresight for the future, based on a rapid response to market and customer requirements to strengthen competitive vigilance.

- The necessity to formulate a future vision with a pioneering orientation for real estate companies that depends on anticipating and predicting the future to explore future opportunities and anticipated threats, in order to enable them to strengthen sustainable competitive vigilance.