الكلمة و سطوة التواصل

Abstract EN

The rhetorical theory treated the phenomenon of human communication as an art of persuading the others, through strong verbal (or written) verbal messages, which would destabilize the recipient's structure and persuading him that what the sender is doing is correct, and this requires skill in the eloquence and statement of meanings, that is founded on the selection Words referring to the utility and satisfactory, that paint pictures flowing in front of the recipient's eyes, which demand to move and respond according to the intention and the desire of the sender.

The word has authority and which authority !! So how does the word or express affect the recipient's brain and make it respond rapidly? To answer this question, our work is divided into four axes: we begin to collect meanings and defining terms for key words, and then we treat the speech as a human characteristic? Later, to understand the relation between the word and the mind, let us consider the fourth axis, the effect of the word in the communicative process,in order to reach to the important result