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The role of media, word of mouth, and subjective norms in determining attitude and intentions to purchase family Takaful schemes
Joint Authors
Afaq, Zahra
Muhammad, Lakhi
Aziz, Shihab
Khan, Basharat
Source
Journal of Islamic Business and Management
Issue
Vol. 10, Issue 1 (30 Jun. 2020), pp.110-130, 21 p.
Publisher
Riphah International University Riphah Centre of Islamic Business
Publication Date
2020-06-30
Country of Publication
Pakistan
No. of Pages
21
Main Subjects
Abstract EN
The paper investigate the factors affecting individual’s intention towards purchase of family takaful -schemes and to investigate the impact of media referent and word of mouth on subjective norms.
The study also examines the influence of subjective norms on attitude and intention for purchase of family takaful - schemes.
The study data were collected from 377 salaried individuals.
The data was analysed by variance based partial least squares structural equation modeling (PLS-SEM).The results of the study shows that word of mouth and media referent are significant determinants of subjective norms, while subjective norms have a significant relationship with both attitude and intention to purchase family takaful -schemes.
Attitude towards family takaful -is also a significant determinant of purchase of family takaful .
American Psychological Association (APA)
Aziz, Shihab& Afaq, Zahra& Muhammad, Lakhi& Khan, Basharat. 2020. The role of media, word of mouth, and subjective norms in determining attitude and intentions to purchase family Takaful schemes. Journal of Islamic Business and Management،Vol. 10, no. 1, pp.110-130.
https://search.emarefa.net/detail/BIM-1255058
Modern Language Association (MLA)
Aziz, Shihab…[et al.]. The role of media, word of mouth, and subjective norms in determining attitude and intentions to purchase family Takaful schemes. Journal of Islamic Business and Management Vol. 10, no. 1 (2020), pp.110-130.
https://search.emarefa.net/detail/BIM-1255058
American Medical Association (AMA)
Aziz, Shihab& Afaq, Zahra& Muhammad, Lakhi& Khan, Basharat. The role of media, word of mouth, and subjective norms in determining attitude and intentions to purchase family Takaful schemes. Journal of Islamic Business and Management. 2020. Vol. 10, no. 1, pp.110-130.
https://search.emarefa.net/detail/BIM-1255058
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 125-130
Record ID
BIM-1255058