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Religiosity and impulsive buying tendencies : a model and empirical application
Joint Authors
Hasan, Masud
Habib, Muhammad Danish
Noshaba, Batul
Source
Journal of Islamic Business and Management
Issue
Vol. 10, Issue 1 (30 Jun. 2020), pp.220-240, 21 p.
Publisher
Riphah International University Riphah Centre of Islamic Business
Publication Date
2020-06-30
Country of Publication
Pakistan
No. of Pages
21
Main Subjects
Abstract EN
Impulsive buying is a dream segment for retailers and marketers.
Stimulants in retail environment evoke a sudden urge for the acquisition of products spontaneously.
This desire for immediate possession and instant gratification may get an effect from the religious orientation and various beliefs of an individual.
This study seeks to examine the influence of religiosity on impulsive buying behavior through various beliefs.
Based on the theoretical assumption underpinning Values-Attitudes-Behavior (VAB) hierarchy and theory of consistency, this study examines religiosity as an antecedent of materialism, risk aversion, life satisfaction which ultimalty drive impulsive buying tendencies.
A self-administrated survey questionnaire was used to collect the data by using mall-intercept approach.
The sample size consisted of 272 consumers of apparel products.
Structural equation modeling technique was carried out to establish the reliability, validity of measures and to examine the relational paths.
In general, results are in support of propositions that the religiosity precedes various types of beliefs that turn into impulsive buying tendencies.
Inner individual spiritual meanings and exterior social meaning of religious values condemn materialistic beliefs and enhance the risk aversion and life satisfaction of customers.
Furthermore, customers with higher-level materialistic beliefs are more inclined towards impulsive tendencies, while the less risk-takers and satisfied with their life have lower impulsive tendencies.
It requires incorporating the aspect of religious beliefs with behavioral outcomes.
The findings of the study have significant implications for retailers of developing countries.
American Psychological Association (APA)
Habib, Muhammad Danish& Noshaba, Batul& Hasan, Masud. 2020. Religiosity and impulsive buying tendencies : a model and empirical application. Journal of Islamic Business and Management،Vol. 10, no. 1, pp.220-240.
https://search.emarefa.net/detail/BIM-1255090
Modern Language Association (MLA)
Habib, Muhammad Danish…[et al.]. Religiosity and impulsive buying tendencies : a model and empirical application. Journal of Islamic Business and Management Vol. 10, no. 1 (2020), pp.220-240.
https://search.emarefa.net/detail/BIM-1255090
American Medical Association (AMA)
Habib, Muhammad Danish& Noshaba, Batul& Hasan, Masud. Religiosity and impulsive buying tendencies : a model and empirical application. Journal of Islamic Business and Management. 2020. Vol. 10, no. 1, pp.220-240.
https://search.emarefa.net/detail/BIM-1255090
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 233-240
Record ID
BIM-1255090