The impact of employer brand on faculty members retention in the Egyptian universities
Joint Authors
Jad al-Rubb, Amirah Sayyid
al-Sayyid, Amal Abd al-Rahman
Barakat, Afnan Mamduh al-Sayyid Husayn
Source
Journal of Commercial and Environmental Studies
Issue
Vol. 12, Issue 2 (30 Apr. 2021), pp.523-549, 27 p.
Publisher
Suez Canal University Faculty of Commerce
Publication Date
2021-04-30
Country of Publication
Egypt
No. of Pages
27
Main Subjects
Business Administration
Educational Sciences
Topics
Abstract EN
This research presents information on employer branding and faculty members retention as a critical issue in the higher education sector in Egypt and creates an understanding of the importance of the concept in an organizational context.
The research analyzes three dimensions, i.
e.
, development value, economic value, and application value and examines their impact on faculty members retention.
By applying to the higher education sector in Egypt a comparative study between public and private universities.
The researcher found that the employer brand has a partial effect on the retention of faculty members in higher education in Egypt.
There is no difference in the impact of the employer brand on the retention of faculty members in private universities than in public universities.
Development value was the most influential factor on faculty members' retention, followed by application value.
Economic value has no effect on faculty retention in universities.
American Psychological Association (APA)
Barakat, Afnan Mamduh al-Sayyid Husayn& al-Sayyid, Amal Abd al-Rahman& Jad al-Rubb, Amirah Sayyid. 2021. The impact of employer brand on faculty members retention in the Egyptian universities. Journal of Commercial and Environmental Studies،Vol. 12, no. 2, pp.523-549.
https://search.emarefa.net/detail/BIM-1255551
Modern Language Association (MLA)
Jad al-Rubb, Amirah Sayyid…[et al.]. The impact of employer brand on faculty members retention in the Egyptian universities. Journal of Commercial and Environmental Studies Vol. 12, no. 2 (2021), pp.523-549.
https://search.emarefa.net/detail/BIM-1255551
American Medical Association (AMA)
Barakat, Afnan Mamduh al-Sayyid Husayn& al-Sayyid, Amal Abd al-Rahman& Jad al-Rubb, Amirah Sayyid. The impact of employer brand on faculty members retention in the Egyptian universities. Journal of Commercial and Environmental Studies. 2021. Vol. 12, no. 2, pp.523-549.
https://search.emarefa.net/detail/BIM-1255551
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1255551