أثر تطبيق عناصر المزيج التسويقي الأخضر في تحقيق الميزة التنافسية : دراسة حالة : شركة الاتصالات الخلوية الفلسطينية "جوال"
Other Title(s)
Effect of applying green marketing mix elements on achieving competitive advantage : case study : Palestine cellular communications Co. JAWWAL
Author
Issue
Vol. 2, Issue 3 (30 Sep. 2019), pp.79-103, 25 p.
Publisher
EuroMid Academy of Business and Technology
Publication Date
2019-09-30
Country of Publication
Turkey
No. of Pages
25
Main Subjects
Abstract EN
This study aims to investigate the effects of applying green marketing mix elements in achieving the competitive advantage: an empirical study on the customers of Palestine Cellular Communications "Jawwal".
The study highlights the application of the green marketing mix and its four dimensions: the green product, the green price, the green promotion, and the green place, and its effect in attaining the competitive advantage.
This will help the decision-makers in Jawwal, working in the Gaza Strip, come up with the importance of this modern marketing techniques and their role in increasing environmental awareness and developing the social responsibility to offer an environmentally safe service to the customers and accomplish the competitive advantage which will lead the company to be the top between its competitors.
The descriptive-analytical method was used to reach the results of the study.
The field of the study is the whole users of Jawwal services.
The researchers distributed a questionnaire among 400 users of Jawwal using a random sample, then received back 383 questionnaires.
The study presented a set of results and most importantly: The application of green marketing mix elements represented in (the green product, the green price, the green promotion, and the green place) has a great role in achieving the competitive advantage of the company.
This means using this marketing style will contribute in an effective way to make the company rank the best among its competitors
American Psychological Association (APA)
محمد سليم. 2019. أثر تطبيق عناصر المزيج التسويقي الأخضر في تحقيق الميزة التنافسية : دراسة حالة : شركة الاتصالات الخلوية الفلسطينية "جوال". مج. 2، ع. 3، ص ص. 79-103.
https://search.emarefa.net/detail/BIM-1259209
Modern Language Association (MLA)
محمد سليم. أثر تطبيق عناصر المزيج التسويقي الأخضر في تحقيق الميزة التنافسية : دراسة حالة : شركة الاتصالات الخلوية الفلسطينية "جوال". مج. 2، ع. 3 (2019)، ص ص. 79-103.
https://search.emarefa.net/detail/BIM-1259209
American Medical Association (AMA)
محمد سليم. أثر تطبيق عناصر المزيج التسويقي الأخضر في تحقيق الميزة التنافسية : دراسة حالة : شركة الاتصالات الخلوية الفلسطينية "جوال". . 2019. مج. 2، ع. 3، ص ص. 79-103.
https://search.emarefa.net/detail/BIM-1259209
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 101-103
Record ID
BIM-1259209