دور القوة التنظيمية في إحداث التغيير التنظيمي : دراسة ميدانية على المنشآت الفندقية

Abstract EN

The object of this study is to know the role of the organizational force in the organizational change of hotel establishments in Cairo Governorate, and the survey list was used as a main tool for data collection, and the list was used for workers and the size of the research community was (28016 singles) and the research sample reached (378) singles, and statistical analysis program (SPSS) was used ) To enter, process and analyze data and test hypotheses, and multiple regression analysis (MRA) was used to confirm research hypotheses.

This research reached a set of results, the most important of which are: there is a strong and significant relationship between the organizational strength and the organizational change of hotel establishments from the point of view of the workers.

Reward strength, coercive power, admiration power) and then contribute to organizational change and development of hotel establishments through the following dimensions (changing individuals, changing technology, changing organizational culture), working permanently on continuing to change and developing which helps that attract customers, and use Modern technologies such as information technology in the hotel marketing process to gain new markets, whether on the local, regional or international level.