Market knowledge as a tool to achieve competitive advantage : case study National Insurance Company Saa

Abstract EN

This study aimed to measure the impact of market knowledge on achieving the competitive advantage of enterprises by studying the Saa.

One of the most important objectives referred to in the research is to measure the current reality of market knowledge in the services sector, especially the insurance company Saa.

The importance of the study lies in its presentation of the topic Market knowledge and its impact on achieving competitive advantage.

This study concluded that the customer dimension is the most influential in achieving competitive advantage compared to the other two dimensions.

Accordingly, institutions are required to work more at a distance of knowledge of competitors and carry out extensive market research to achieve competitive advantage.