الفكر التصميمي لشعارات جامعات المملكة العربية السعودية و علاقتها بهويتها البصرية
Other Title(s)
The design thought of KSA Universities' logos and its relationship with its visual identity
Author
Source
مجلة الزرقاء للبحوث و الدراسات الإنسانية
Issue
Vol. 20, Issue 3 (31 Dec. 2020), pp.323-342, 20 p.
Publisher
Zarqa University Deanship of Scientific Research
Publication Date
2020-12-31
Country of Publication
Jordan
No. of Pages
20
Main Subjects
Abstract EN
This study aims to identify the design thought of KSA universities' logos and its relationship to its visual identity, by identifying its design elements and design basics, as well as to reveal the extent of using the intellectual component in enhancing the visual identity of its logos.
The study employs the analytical method according to the method of content analysis.
The study population consists of all (29) university logos accredited in Saudi public universities during 2019.
For data collection, a list is prepared for analyzing university logos and the validity and reliability of the tool are confirmed.
The results of the first question reveal that the structural elements in the logos of Saudi universities are characterized by diversity, as the results of the second question show that the logos of Saudi universities take into account the technical basics of the design in general, with little use of logos to colors that distinguish the university from other universities, as the results of the third question show that there is an employment of the intellectual component in enhancing the visual identity of the logos of Saudi universities in general, with some weakness in the consistency of the colors of the logo with the visual identity of the urban region where the university is located, and that some of the logos lack sustainability and stability due to its modernity, as well as the lack of information about the general idea of the logo in the university site.
The study recommends that some universities should review the graphic elements of their logos to modify the elements that are not related to the vision, mission, and aim of the university, and that are not compatible with its cultural and environmental specificity, and the need to inform the recipient and university staff of information on the design idea to build the logo to confirm the identity
American Psychological Association (APA)
الصاعدي، عبير مسلم. 2020. الفكر التصميمي لشعارات جامعات المملكة العربية السعودية و علاقتها بهويتها البصرية. مجلة الزرقاء للبحوث و الدراسات الإنسانية،مج. 20، ع. 3، ص ص. 323-342.
https://search.emarefa.net/detail/BIM-1269169
Modern Language Association (MLA)
الصاعدي، عبير مسلم. الفكر التصميمي لشعارات جامعات المملكة العربية السعودية و علاقتها بهويتها البصرية. مجلة الزرقاء للبحوث و الدراسات الإنسانية مج. 20، ع. 3 (2020)، ص ص. 323-342.
https://search.emarefa.net/detail/BIM-1269169
American Medical Association (AMA)
الصاعدي، عبير مسلم. الفكر التصميمي لشعارات جامعات المملكة العربية السعودية و علاقتها بهويتها البصرية. مجلة الزرقاء للبحوث و الدراسات الإنسانية. 2020. مج. 20، ع. 3، ص ص. 323-342.
https://search.emarefa.net/detail/BIM-1269169
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 341-342
Record ID
BIM-1269169