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A pragmatic study of directive speech acts in 'Asiacell' and 'Zain' advertisements
Other Title(s)
دراسة تداولية لأفعال كلام التوجيه في إعلانات آسيا سيل و زين
Joint Authors
Ahmad, Muhammad Badi
Ghafuri, Ayhan Abd al-Munim
Source
Journal of Tikrit University for Humanities
Issue
Vol. 28, Issue 2 (28 Feb. 2021), pp.1-22, 22 p.
Publisher
Tikril University College of Education for Humanizes
Publication Date
2021-02-28
Country of Publication
Iraq
No. of Pages
22
Main Subjects
Topics
Abstract EN
The simplest cases of linguistic communication are those in which the speaker utters an utterance and means exactly and literally what he says.
But not all cases of expressing meaning are this simple.
In many cases what the speaker means and the utterance meaning come apart in various ways.
One important instance of such cases is that in which the speaker utters an utterance, means what he says, but also means something more.
Within the advertisements of the two mobile phone companies, Asiacell and Zain, it is noticed that extra meanings are expressed in addition to the exact words forming these advertisements.
This paper tries to shed light on the nature of the language used in these advertisements by studying the different directive speech acts utilized in them.
American Psychological Association (APA)
Ahmad, Muhammad Badi& Ghafuri, Ayhan Abd al-Munim. 2021. A pragmatic study of directive speech acts in 'Asiacell' and 'Zain' advertisements. Journal of Tikrit University for Humanities،Vol. 28, no. 2, pp.1-22.
https://search.emarefa.net/detail/BIM-1270874
Modern Language Association (MLA)
Ahmad, Muhammad Badi& Ghafuri, Ayhan Abd al-Munim. A pragmatic study of directive speech acts in 'Asiacell' and 'Zain' advertisements. Journal of Tikrit University for Humanities Vol. 28, no. 2 (Feb. 2021), pp.1-22.
https://search.emarefa.net/detail/BIM-1270874
American Medical Association (AMA)
Ahmad, Muhammad Badi& Ghafuri, Ayhan Abd al-Munim. A pragmatic study of directive speech acts in 'Asiacell' and 'Zain' advertisements. Journal of Tikrit University for Humanities. 2021. Vol. 28, no. 2, pp.1-22.
https://search.emarefa.net/detail/BIM-1270874
Data Type
Journal Articles
Language
English
Notes
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Record ID
BIM-1270874