محددات استخدام الخدمات المصرفية الإلكترونية في الأردن من وجهة نظر العملاء

Abstract EN

This study aimed to identify the determinants of the use of electronic banking services provided by the Jordanian banks, and to see the impact of demographic characteristics on the use of electronic banking services in Jordan.

The following factors are investigated in this Study: Perceived usefulness, privacy and security, ease of use, trust, and banking needs.

The primary data collected by using a questionnaire which designed based on a 5-point scale.

The study Results found that there no statistically significant differences in all fields of study according to gender, and found banking needs, perceived usefulness, directly and positively influenced on e-banking usage.

The study recommends: A marketing campaign aimed to increasing customer awareness of electronic banking services to inform customers about the benefits of electronic banking services and re-evaluate electronic banking interfaces for ease of use.