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Antecedents of destination tourists' loyalty through tourists’ satisfaction : an empirical study of international tourists' in Jerash festival in Jordan
Author
Source
Global Journal of Economics and Business
Issue
Vol. 9, Issue 3 (31 Dec. 2020), pp.669-677, 9 p.
Publisher
Refaad Center for Studies and Research
Publication Date
2020-12-31
Country of Publication
Jordan
No. of Pages
9
Main Subjects
Abstract EN
In this research we are going to investigate the effect of tourist's satisfaction and loyalty in Jerash festival in Jordan.
The researcher used a questionnaire survey to elicit data from the participants of the study.
The sample included 490 responses were correct and used for analysis, with a response rate of 62%.
They were distributed over a number of international tourists in Jerash festival in Jordan, particularly in the North of Jordan.
Results of the study showed that the hypotheses were having a big positive and direct effect on tourists’ satisfaction and loyalty in Jerash festival in Jordan (H1, H2, H4, H6 and H7).
While, have insignificant positive and direct impact on tourist insignificant and loyalty (H3 and H5).
Finally, the study displayed that tourist satisfaction not mediating impact between Jordan image, service climate and tourist loyalty (H8 and H10.
While, found that the mediating effect of tourist satisfaction in the relationship between price fairness and tourist loyalty (H9).
The study showed the importance of the climate and price of the tourism service in Jordan, specifically in the Jerash Festival.
The Ministry of Tourism and the Director of Tourism in Jerash should take care of everything that leads to the satisfaction of tourists.
American Psychological Association (APA)
al-Mawla, Ayid M.. 2020. Antecedents of destination tourists' loyalty through tourists’ satisfaction : an empirical study of international tourists' in Jerash festival in Jordan. Global Journal of Economics and Business،Vol. 9, no. 3, pp.669-677.
https://search.emarefa.net/detail/BIM-1271911
Modern Language Association (MLA)
al-Mawla, Ayid M.. Antecedents of destination tourists' loyalty through tourists’ satisfaction : an empirical study of international tourists' in Jerash festival in Jordan. Global Journal of Economics and Business Vol. 9, no. 3 (Dec. 2020), pp.669-677.
https://search.emarefa.net/detail/BIM-1271911
American Medical Association (AMA)
al-Mawla, Ayid M.. Antecedents of destination tourists' loyalty through tourists’ satisfaction : an empirical study of international tourists' in Jerash festival in Jordan. Global Journal of Economics and Business. 2020. Vol. 9, no. 3, pp.669-677.
https://search.emarefa.net/detail/BIM-1271911
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 675-677
Record ID
BIM-1271911