Instagram marketing : an exploratory study on the customer of using instagram to purchase

Abstract EN

Social media.

Provide the.

Latest news and.

discussion topics and.

are also core.

Product search.

Channels.

.

Customer more frequently.

turn to difference.

types of social.

Media to.

gain information, as they perceive them as a more trustworthy source of information than corporate sponsored.

Communication.

.

Through traditional.

.

Promotional.

.

Activities.

(Khan, 2018).

.

In.

recent years.

.

Instagram.

is.

Integrated deeply in our daily lives.

Especially.

.

young.

ages.

.

Many firms.

are trying to develop.

an.

Instagram.

Marketing.

.

in order.

to connect with customers and increase their productivity.

where users share their photos of daily life with other users, .

however the academic research related to this media is limited.

Main purpose.

of this research is to evaluate.

Instagram.

marketing to.

Purchase by using many.

analysis methods The sample of this study is all Customer of Using Instagram to Purchase in Duhok City, a structured questionnaire was adapted and distributed to 68 customer randomly, 62 were obtained, and 60 questionnaires was valid for the analysis.

The analysis reveal that for any firms, Instagram can be found very useful when used right Instagram provides room for creativity and innovation for marketers to create interesting and personalized content.

.