The impact of big data analysis on competitive advantage support : field study on industrial companies listed on the Palestine Stock Exchange

Abstract EN

The study was aimed at identifying the impact of big data analysis on supporting the competitive advantage of industrial companies listed on the Palestine Stock Exchange, the study used the descriptive analytical approach, and conducted the study on a sample of (49) general managers, financial and administrative in the industrial companies listed on the Palestine Stock Exchange, and concluded the study there is a significant impact of the analysis of big data on (strengthening competitive position, cost leadership strategy, strategy of excellence, strategy of focus) in the industrial companies listed on the Palestine Stock Exchange, and recommended that companies listed industrial in Palestine work on Do more big data analysis to support and enhance investors' decision-making ability by improving the quality of data obtained, and you need to have correct information about customers, products and the environment around the company in the fastest and least time to access the competitive advantage that big data analysis can provide.