أثر التوجهات الاستراتيجية في أداء سلسلة التوريد : دراسة تطبيقية على شركة ألبان اليوم

Abstract EN

The aim of this study is to investigate the impact of strategic orientation on supply chain performance in Alban Al-youm company.

The analytical descriptive method was used to achieve the study purposes on the basis of a questionnaire developed and distributed to a sample comprised (171) managers.

In the first quarter of 2018, out of the distributed questionnaires, a total of (156) questionnaires were returned valid and complete.

The results underlined that strategic orientation had a statistically significant impact on supply chain performance.

In Light of the results, it was recommended to improve the effectiveness of strategic orientations in supply chain performance in order to enhance supply chain performance.