الاستلزام الحواري في الخطاب الإشهاري : إشهار بنك سامبا أنموذجا : مقاربة تداولية

Abstract EN

This research, "The Conversional Implicature in the Declaration Discourse: SAMBA Bank as a Model Pragmatic Approach" aims to clarify the effect of conversional implicature on preparing the declaration discourse and the relationship between them, exploring the strategies the SAMBA Bank letter of declaration adopted, and the effect of context in choosing the connotations of words that communicate the objective of the declaration.

The study revealed several results, most importantly being the following : "Conversional Implicature” represents an important element in the preparation of the letter of declaration, as they both meet in their concern for the implicit connotations based on the recipients' interpretation, persuasion, influence on their attitudes and changing their convictions about the things presented to them.

The letter of declaration from SAMBA Bank relied on a number of strategies, namely : Strategies of Persuasion, Solidarity, and Cryptography.

The significance of synergy in the linguistic and visual components, both being indispensable, appeared in forming the SAMBA Bank written letter of declaration.