كوفيد-19، الاتصال الجماهيري و الوسائط الجديدة : تغيرات عميقة في الممارسة و أساليب الدراسة

Abstract EN

This piece of work is, as it is showed from the above title, about the implications of the corona virus called covid-19 on the audiences of the mass communication media and on the users of the new media.

it is actually believed that deeps changes in audience and user behavior have been happened due to home confinement and social distancing in order to stop the virus spread.

covid_19 crisis has a first impact on the communication process itself, traditional forms of communication such as face-to-face communication, group communication, and mass communication through the old media have been replaced by digital and virtual communication; and even by self-communication.

the means of communication have also changed, new media, especially netizen or social media have occupied a first place and become the main sources of information, even in what it is called fake news.

the dominance of digital media has empowered virtual societies emerged thanks to information technologies (it) since the 1990s of the last century.

in such forms of virtual societies, interaction and interactivity, reconsider individual place and roles, he becomes the social subject and individual subjectivity as well as inter subjectivity.

the real virtuality taking place in the e-world has also affected the methods of studying, searching, and analyzing the behavior of individuals and groups under crisis circumstances such as covid-19.

under home confinement and social distancing of the pandemic, the searchers dealing with media audiences and users, have appealed the ethnographical methods, in particular the subjective evidence-based ethnography-sebe, auto ethnography, and digital auto ethnography.