تأثير العواصف النارية عبر وسائل التواصل الاجتماعي على اتجاهات المستهلك : دراسة تطبيقية على سوق المواد الغذائية

Abstract EN

This study aimed to know the effect of fire storms through social media on the shift in purchasing intentions when mediating trends of food consumers, and the data obtained through the survey that was conducted on a representative sample of foodstuff consumers (sample size 384 single) was relied on.

The volume of the questionnaires that were answered during the specified period reached 374 items.