Spiritualising communication technology : the use of new media for da’wah purpose among usim communication students

Abstract EN

Da’wah is a process of delivering messages on Islam in the form of mercy to targeted audience via various platforms of media with persuasive methods that will lead to the influence of certain effects (suhaimi, 2012).

serving da’wah’s work is not exclusively for certain Muslim preachers or da’ie only, yet it is the responsibility of every Muslim.

as lecturers in communication program who are responsible to teach communication technology subject, the researchers have assigned students to play a role as da’ie using blogs as part of the subject’s requirement.

thus, this paper aims at 1) identifying the role played by communication students of Universiti Sains Islam Malaysia (USIM) in developing and producing the blog contents, and 2) analysing the contents of blogs they build as a form of da’wah.

a number of blogs produced by usim communication students while taking this subject have been collected and analysed.

the findings showed that most of the blogs’ contents have achieved the objective of the subject, which is to make the students function as modern da’ie.