Stance markers in press release

Abstract EN

The current study investigates stance markers as a way to express their viewpoints or feeling towards some issues in press releases.

The problem of the study comes from the fact that without getting knowledge about such markers, there will be lack of communication or, at least, understanding.

Hence, the study tries to answer the following:What are stance markers used in press releases? What are the most (and the least) stance markers used in press releases?Thus, eight press releases are analyzed using an eclectic model for stance markers.

It has been concluded that stance markers are Hedges, emphatics, attitude markers, relational markers, and person markers.

PR prefer implementing hedges and emphatics to personal markers.