الثقافة الريادية و دورها في فاعلية التنفيذ الاستراتيجي في البنوك التجارية الأردنية

Abstract EN

This study aimed at identifying the impact of the dimensions of entrepreneurial culture on the effectiveness of strategic implementation in the Jordanian commercial banks.

The questionnaire was used as the main instrument for the study, which was used in order to collect the data related to the study variables and dimensions.

The statistical package (SPSS V.25) was used for data analysis.

The study sample consisted of (315) employees working in the job positions (manager, head of department) in the commercial banks.

The results showed that there is a statistically significant impact at (α≤0.05) for the entrepreneurial culture with its dimensions (organizational enthusiasm, cohesion, opportunities driven change) in strategic implementation, also the result revealed that there is a strong correlation relationship as well as a morale impact between the dimensions of entrepreneurial culture and the dimensions of strategic implementation effectiveness.

In the light of the results, the study recommended that the senior management in banks should adopt entrepreneurial culture through rewarding creative employees, enhancing confidence among employees and promoting coordination among the various administrative units in order to disseminate an atmosphere of confidence among employees