أثر التوجه الريادي في تحقيق إدارة المعرفة في البنوك التجارية الأردنية

Abstract EN

The study aimed to measure and analyze the effect of entrepreneurial orientation on achieving knowledge management in Jordanian commercial banks.

The study’s population consisted of (21) Jordanian commercial banks.

The analysis unit consisted of (853) managers in top and middle managements (general manager, deputy general manager, department manager, branch manager).

The study’s sample consisted of (309) respondents selected by the simple random sample method.

The descriptive analytical method was used.

A questionnaire was used as a tool to collect data.

The study found statistically significant impact at significance level (α≤0.05) of entrepreneurial orientation with its combined dimensions (innovative entrepreneurial orientation, proactive entrepreneurial orientation, risk–taking entrepreneurial orientation) in achieving knowledge management with its combined dimensions (knowledge acquisition, knowledge storage, knowledge sharing, Knowledge implementation) in Jordanian commercial banks.

The study recommended that Jordanian commercial banks should adopt an entrepreneurial orientation to benefit from its outputs in developing banking services to meet customers’ needs.