Analysis of Huawei company's international marketing strategy
Other Title(s)
تحليل استراتيجية التسويق الدولي للشركة هواوي
Author
Source
Contemporary Economic Researches
Issue
Vol. 2, Issue 2 (31 Oct. 2019), pp.137-156, 20 p.
Publisher
University of Laghouat Faculty of Economics Commercial and Management Sciences
Publication Date
2019-10-31
Country of Publication
Algeria
No. of Pages
20
Main Subjects
Topics
Abstract EN
This case study analyses and discusses the internationalization process of china's Huawei company, a leading telecommunication equipment manufacturer in world.
This paper contributes to the theoretical orientation of international marketing strategy and discuss about Huawei international marketing strategy.
Our research aims to explore the special features of the internationalization of a case study, and to explore the factors of entering the global market for high-tech companies which founded in emerging markets, by taking Huawei company as a case.
American Psychological Association (APA)
Ibn Ata Allah, Aishah. 2019. Analysis of Huawei company's international marketing strategy. Contemporary Economic Researches،Vol. 2, no. 2, pp.137-156.
https://search.emarefa.net/detail/BIM-1285687
Modern Language Association (MLA)
Ibn Ata Allah, Aishah. Analysis of Huawei company's international marketing strategy. Contemporary Economic Researches Vol. 2, no. 2 (Oct. 2019), pp.137-156.
https://search.emarefa.net/detail/BIM-1285687
American Medical Association (AMA)
Ibn Ata Allah, Aishah. Analysis of Huawei company's international marketing strategy. Contemporary Economic Researches. 2019. Vol. 2, no. 2, pp.137-156.
https://search.emarefa.net/detail/BIM-1285687
Data Type
Journal Articles
Language
English
Notes
Includes Appendices : p. 151-155
Record ID
BIM-1285687