استراتيجية الإعلام الجديد في تنمية الثقافة الاستهلاكية لدى المواطن السعودي : مقاربة من منظور الحملات الإعلانية

Abstract EN

The scientific and technological progress of the world in the field of trade and communication has led to the transition of the elements of the culture of consumption to all parts of the world, changing people's lifestyles and changing the taste of human beings.

Thus, new and different forms of consumption have emerged.

Multinational companies 'acquisition of information technology and communication means have enabled these companies to reshape consumers' tastes and encourage them to produce goods and push them toward unlimited consumer trends.