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Meeting the traditional marketing goals through social media : case study of Asus corporation
Joint Authors
Jallam, Karimah
Bin Hajubah, Hamid
Source
Mina Review for Economic Studies
Issue
Vol. 1, Issue 2 (30 Jun. 2018), pp.280-295, 16 p.
Publisher
Publication Date
2018-06-30
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Topics
Abstract EN
The purpose of this paper isto highlightthe importance of social media as a new marketing tool that serves the goals of the traditional marketing and helps institutions to improve their marketing performance.
In order to meet those goals we decided to study Asus corporation experience in using social media marketing through presenting theirinitialprojects and objectives, strategies and their achievements.
American Psychological Association (APA)
Jallam, Karimah& Bin Hajubah, Hamid. 2018. Meeting the traditional marketing goals through social media : case study of Asus corporation. Mina Review for Economic Studies،Vol. 1, no. 2, pp.280-295.
https://search.emarefa.net/detail/BIM-1287878
Modern Language Association (MLA)
Jallam, Karimah& Bin Hajubah, Hamid. Meeting the traditional marketing goals through social media : case study of Asus corporation. Mina Review for Economic Studies Vol. 1, no. 2 (Jun. 2018), pp.280-295.
https://search.emarefa.net/detail/BIM-1287878
American Medical Association (AMA)
Jallam, Karimah& Bin Hajubah, Hamid. Meeting the traditional marketing goals through social media : case study of Asus corporation. Mina Review for Economic Studies. 2018. Vol. 1, no. 2, pp.280-295.
https://search.emarefa.net/detail/BIM-1287878
Data Type
Journal Articles
Language
English
Notes
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Record ID
BIM-1287878