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The effect of brand name suggestiveness on consumer perception and purchase intentions
Author
Source
Journal of Illiza Research and Studies
Issue
Vol. 3, Issue 1 (31 Dec. 2018), pp.650-663, 14 p.
Publisher
Publication Date
2018-12-31
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Topics
Abstract EN
Branding has become in a few years the priority of any firm looking for success and sustainability.
Brands have become very important for the company as well as the consumers, since they achieve several functions including, amongst other, the function of product identification through the Brand name.
This paper tries to highlight the effect of brand name suggestiveness on how consumers can perceive and judge a Brand and the product behind it, and how do they consider purchasing options based merely on the Brand name.
Results have shown a high level of interpretation and perception of brand name according to the meaningfulness of the chosen name.
American Psychological Association (APA)
Djedi, Suad. 2018. The effect of brand name suggestiveness on consumer perception and purchase intentions. Journal of Illiza Research and Studies،Vol. 3, no. 1, pp.650-663.
https://search.emarefa.net/detail/BIM-1288300
Modern Language Association (MLA)
Djedi, Suad. The effect of brand name suggestiveness on consumer perception and purchase intentions. Journal of Illiza Research and Studies Vol. 3, no. 1 (2018), pp.650-663.
https://search.emarefa.net/detail/BIM-1288300
American Medical Association (AMA)
Djedi, Suad. The effect of brand name suggestiveness on consumer perception and purchase intentions. Journal of Illiza Research and Studies. 2018. Vol. 3, no. 1, pp.650-663.
https://search.emarefa.net/detail/BIM-1288300
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1288300