Sustainable tourism marketing

Abstract EN

Recently, tourism has become an important economic sector and a major contributing driver of economy in many countries of the world, especially developing countries that looking for income diversification.

Although the positive economic impacts of tourism development however, negative economic impacts are also apparent and significant which cannot be ignored as a result of over- dependence on tourism, for that reason the need to develop tourism sustainability has become primary concern.

This paper aims to find forward ways and approaches that can be applied ensure sustainable tourism through marketing strategies, as understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behaviors change of related parties in tourism Marketing