الخدمات السياحية كآلية لتفعيل الصناعة السياحية و دورها في تطوير الاقتصاد الوطني

Abstract EN

Over the past decades, tourism has continued to grow into one of the fastest growing economic sectors in the world and has become a regional development power.

The tourism and hotel industry is characterized by a service industry that relies on providing comfort, food, drink and more to many guests.

There are special considerations that need to be taken care of because the industry is different from many industries that provide tangible goods or even often from industries that provide services such as social and cooperative establishments, so it is necessary to know the nature and features of services and marketing methods.

Due to the significant participation of customers in the provision of tourism and hotel services, they have a great role in determining the quality of the services provided.

It is a direct rule of opinion.

Hence, it is important to recognize the level of service provided, taking into account their impressions and fantasies about the service to be provided to them.