دور التسويق المضلل في الإضرار بحقوق المستهلك مع الإشارة إلى حالة الجزائر

Abstract EN

This study aims to define the misleading marketing practices by distinguishing between good marketing practices that aim to attracte and motivate customers to buy products, and malicious marketing practices which aimed to deceive consumers.

The study refers to those deceptive practices and explains their negative effects on consumer rights and also offers some ways that can help to address them.

In addition, the study addresses some of the misguided marketing practices that have become widespread in Algeria and increasing day by day, making many associations and specialized bodies call for additional efforts to protect the Algerian consumer.