The effect of online reviews on hotel booking intention
Other Title(s)
أثر التعليقات الإلكترونية على قرار الحجز في الفندق
Author
Source
Journal of International Economy and Globalization
Issue
Vol. 1, Issue 1 (31 Dec. 2018), pp.1-11, 11 p.
Publisher
Ziane Achour University of Djelfa
Publication Date
2018-12-31
Country of Publication
Algeria
No. of Pages
11
Main Subjects
Topics
Abstract EN
Reviews and recommendation posted in the internet are considered as an important source of information.
In view of this, the main purpose of this research is to investigate the effect of online reviews dimension, mainly credibility, expertise and timeliness, on hotel booking intention.
A sample of Algerian Facebook users in Facebook groups (related to tourism) was targeted through an online questionnaire to collect data.
Based upon our findings, we found that the source credibility and source expertise are significantly and positively correlated to hotel booking intention, whereas timeliness is weakly correlated and no significance.
We also found that both credibility and expertise have positive impacts on travelers' booking intention for hotels, meanwhile the timeliness of the message has found to have no significant impact.
American Psychological Association (APA)
Nasr al-Din, Saudi. 2018. The effect of online reviews on hotel booking intention. Journal of International Economy and Globalization،Vol. 1, no. 1, pp.1-11.
https://search.emarefa.net/detail/BIM-1288555
Modern Language Association (MLA)
Nasr al-Din, Saudi. The effect of online reviews on hotel booking intention. Journal of International Economy and Globalization Vol. 1, no. 1 (Dec. 2018), pp.1-11.
https://search.emarefa.net/detail/BIM-1288555
American Medical Association (AMA)
Nasr al-Din, Saudi. The effect of online reviews on hotel booking intention. Journal of International Economy and Globalization. 2018. Vol. 1, no. 1, pp.1-11.
https://search.emarefa.net/detail/BIM-1288555
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 9-11
Record ID
BIM-1288555