حماية المستهلك من منظور تسويقي

Abstract EN

This work aims at searching about the theme of protecting the consumer in terms of marketing by attempting to determine the responsibility of the various elements that have a relation with the consumer to conserve him.

The dangers which the consumer is suffering from are increasing because of the spread of cheating and deception.

It may affect their lives and money the leads to the necessity to protect the consumer by having his rights and organizing his relation with produces and distributes so as to reduce harm and promote benefits to all the purchase elements.

We concluded that protecting the consumer is a social responsibility involving the consumer, the government, the company, they may media, the associations, this responsibility can be achiered with the effective role of all those members.