تسويق الحملة الانتخابية : عوامل نجاح رئاسيات 2004

Abstract EN

As a result of the multiplicity of candidates, the competition intensified.

Every candidate tries to show himself by announcing his program and political suggestions by electoral campaign.

In order to avoid the chaos, the Algerian legislator has set a number of laws to regulate the timing and duration of electoral campaigns and the permitted and prohibited means of using them.

This study aims to displaying the marketing of election campaign, and we determining the success factors of 2004 presidency, we have adopted also analytical discprective method.

We have concluded that the election compaign is conducted according to specific strategies and methods.

We also have found that the election campaign of 2004 presidency was a special year for the candidate abd elaziz boutaflika where he had token the highest voting rate of 85%, We can return the reasons for victory to political, economic reason, and more importantly personal reasons.