اتصال المسؤولية الاجتماعية للمؤسسات عبر مواقع التواصل الاجتماعي -الفايسبوك : دراسة تحليلية لمؤسسات الصناعات الالكترونية بالجزائر

Abstract EN

The study aimed to identify the nature of social responsibility communication in the Algerian electronic industries Institutions through social media (Facebook), and to achieve the goal of the study, the content analysis was used to analyze the Facebook pages of 08 institutions for a period of 06 months (July to December 2020).

The results of the study showed that institutions rely on social media (Facebook) to inform about CSR practices, without real involvement of stakeholders, and the study also showed a focus on issues related to the social dimension compared to the environmental and economic dimension.