التناول الإعلامي لموضوع التوعية الصحية بأخطار كوفيد 19 في القنوات الفضائية الجزائرية : دراسة تحليلية

Abstract EN

19.

This scientific article aims to evaluate the effectiveness of media campaigns on Algerian satellite channels launched by the Ministry of Health and Hospital Reform, to raise awareness about the dangers of the Coronavirus among members of society.

In order to conduct this study, the researcher relied on the survey method through appointment, by selecting two campaigns that were aired on both the Quran channel and the Shorouk TV channel as well as using the content analysis tool as a basic tool to analyze The content of these campaigns.

Thus, we have reached the following conclusions as failure to diversify into topics that are important for health awareness the dangers of the coronavirus and Twice the use of two media campaigns to appeal to the mental and emotional parts of the campaign.