دور شبكات التواصل الاجتماعي في تعزيز فعالية حملات الاتصال العمومي

Abstract EN

This research paper aims at highlighting the role played by new media in increasing the effectiveness of public communication campaigns that concern various social issues, the aim of which is to make social changes and serve public interest.

Given the fact that social networks have become an important tool in exposing and exchanging opinions, since it is a network that allows opportunities to connect between members and allows them to benefit from its information, the aim of our study is thus to elucidate the importance of media communicative campaigns as an independent field, and the extent of enhancing the effectiveness in the era of unlimited interactivity across social media.