قراءة في نظرية الحتمية القيمية في الإعلام لعبد الرحمن عزي : رؤية نظرية تحليلية

Abstract EN

The thinker Abd al-Rahman Azzi built the theory of value determinism on an intellectual basis and reference assets that it adopted since its first formation in the field of communication media, as he tried to get acquainted with many intellectual visions and methodological perceptions as research tools in understanding the media dimension and its impact on society, which enabled him to present a theoretical and methodical model Distinctive and as a new method of theorizing that denotes a mosaic intellectual entity and a composite of readings with multiple and varied tributaries, which contributed to the development of statements related to the theory of value determinism, which provided methodological tools and a conceptual apparatus, especially the concept of value, which gave a different and different intellectual orientation from some previous theorists, which is This helped Professor Azzi to some extent in understanding and clarifying the backgrounds and manifestations of some media phenomena, searching in the hidden depth in them, up to the obvious ones, and then identifying the relationships and ties that push the individual to adopt the position or direction that shapes his media behavior within society.

Perhaps value determinism as a theory that we see has used its research tools in tracking the independent variable (value) in the contents of the media message to the public through the realistic manifestations of the research outputs that it provided, as well as the conceptual apparatus that it adopted in terms of accuracy and clarity in the mental processes and practical frameworks of the theory.