الاتصال الأزماتي و تفعيل إدارة الأزمات : قراءة في الاستراتيجيات و النماذج

Abstract EN

Crisis communication has now become an essential function of communication and public relations management within organizations, as the communicators are prepared and prepared to deal with crisis situations the organization is going through, whether at the internal level (conflicts between workers, bankruptcy, lack of employment.

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) or On the external level (the impact of the crisis extending to customers, institutions, shareholders, society), and what explains this talk is the leading and professional organizations and institutions in the event of crises going to appoint two or two teams to manage them, the first team is an administrative team and the second team is a team My contact works on crisis management Automated and informative by opening direct lines with the audience of the organization and adopting the policy of open communication in both directions, and ensuring that the communication messages are not distorted, and this team also has special qualifications such as good knowledge of the organization's culture, attitudes, values, philosophy and accurate knowledge of aspects of the crisis and its causes The parties affected by it, provided that this team in general and its spokesperson are of a high degree of credibility, confidence, awareness and ability to control and manage the debate and dialogue, as the organization when dealing with the crisis in communication, but it manages his reputation and image of the collapse, An element of trust is an element Is necessary to overcome the crisis and out of the least damageThe crisis management and its communications are built according to the foundations, strategies and scientific models studied, while acknowledging the great role that the crisis communication plays in managing it.