The green marketing orientation and environment friendly products green plastic bag in Sudan

Abstract EN

The United States Marketing Association held its first conference on environmentalmarketing in 1975.

In 1980, the first green marketing was introduced.

American MarketingAssociation defines green marketing as the marketing brand/products that are lunched especiallyfor environmental safety.

Within the umbrella of Green Marketing (GM) resides all the firmswhich are involved in so many activities such as production, product- modification, newtechnology for production, latest technique for production, environmental packing.

According toenvironmental strategies, G.

M helps raising the awareness of collaborative marketing amongindustries.

In business language green marketing can be explained in terms of taking benefit ofchanging the consumer's attitude towards brands.

Environmental awareness on the level of civil appeared early in the Sudan and help to formthe nucleus of the Environmental Protection Society Center of Khartoum University (EPSC) in1975 and became a member-group of specialists in a good environment and other activitiesassociated with them, either on the official level.

EPSC's establishment coincided with the InterimConstitution of the Republic of Sudan 2005.

In this paper; this society will be considered because itrepresents one of the most important environmental factors in our modern era.

In particularprotecting people from the dangers of plastic bags, one of the chronic problems in Sudan as therates of consumption have become increasingly high and since has scientific research has proventhat these plastic bags cause fatal diseases.

Awareness of the dangers and methods of protectionwill be discussed in this paper.