المتغيرات الاقتصادية والاجتماعية وانعكاساتها على التخطيط الاستراتيجي بالتعليم العالي في سلطنة عمان

Abstract EN

The study aims to highlight the impact of societal variables (economic and social) on strategic planning in higher education institutions, and find solutions to them, and prepare recommendations to address the societal variables.

the study followed the descriptive survey methodology, and the questionnaire was used because it suits the objectives of the study.

the study found that the degree of influence of societal variables on strategic planning in higher education institutions came with a high approval effect with an arithmetic mean of (3.61).

the social variables came with an arithmetic mean (3.69) with more effect than economic variables with an arithmetic average (3.54).

the study recommends the rehabilitation of graduates to meet the needs of the labor market, and identify the needs of modern services and facilities for institutions, also it pays attention to the development of knowledge and technology and incorporate it in the plans of institutions, and the establishment of scientific disciplines according to the needs of the local community, and the development of modern methods and ways to increase the competitiveness of the institution, and linking the outputs of the institution with the labor market through strategic plans.