دراسة العوامل المؤثرة في عملية التسوق الإلكتروني : دراسة تطبيقية على مستخدمي الإنترنت في الجزائر

Abstract EN

Online shopping has become an inevitable trend in many countries around the world as the development of the strong internet and digital has contributed greatly to the popularity of online shopping.

Accordingly، this study aimed at analyzing the factors affecting the online shopping adoption of Algerian customers.

To do that Qualitative and quantitative research methodology were combined to conduct a survey of 45 online customers.

The SPSS 20 software package is used to do the analyses by applying the multiple regression model to test the study hypotheses، the results showed that there are five group factors affecting the adoption of online shopping as follows: behavioral control perception، convenience perception، subjective standards، price expectations and website impact.

These factors were found to be significantly affecting the decisions of Algerian customer towards online shopping.