Exploring the role of halal certification towards food companies’ performance in Malaysia

Abstract EN

The demand for halal certification has increased among food industries in Malaysia due to the positive impact towards sales.

authorities from the state and federal levels have taken measures to facilitate the halal industry through improvement of halal procedures in the process of application and implementing the required halal standards in the operational process and commercial activities.

the process of certification requires commitments from the commercial sectors, involving workers that provide services and products.

this study explored the important role of halal certification on food industries’ performance in Malaysia affecting trust and integrity towards the food hygiene status.

the study used the theory of reasoned action to explain the role of halal certification in the performances of the company.

the experience of selected local halal food industries in Malaysia that had undergone the process of halal certification, and transitions of acceptance and rejection faced during the application was also researched.

the impact of halal certification is not only beneficial to the food industry, in the attainment of halal certificates, positive opportunities in trade were observed, in increased sales records and improved food products and services in the aspects of safety, hygiene and halal values.

consequently, a food industry that is halal, clean and safe can be attainable and made sustainable from a business point of view.