The level of using new technologies of information and communication to activate the role of marketing intelligence system in SMES : case study of VENUS laboratories
Joint Authors
Source
Issue
Vol. 11, Issue 2 (31 Dec. 2021), pp.361-373, 13 p.
Publisher
Université Blida 2-Lounici Ali Laboratoire RICOI
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
13
Main Subjects
Topics
Abstract EN
This study aims to show the extent of the dependence of the SMEs on the information and data available on the various NTIC in order to activate the role of the marketing intelligence system.
Where the study concluded that the company in question is highly dependent on the sources of information available on the virtual space, in particular on social media platforms, which allows it to remain vigilant on what is happening in its environment.
But without these practices being equivalent to a system of marketing intelligence.
American Psychological Association (APA)
Fahmi, Harzeli& Fadil, Faris. 2021. The level of using new technologies of information and communication to activate the role of marketing intelligence system in SMES : case study of VENUS laboratories. innovation creativity،Vol. 11, no. 2, pp.361-373.
https://search.emarefa.net/detail/BIM-1298262
Modern Language Association (MLA)
Fahmi, Harzeli& Fadil, Faris. The level of using new technologies of information and communication to activate the role of marketing intelligence system in SMES : case study of VENUS laboratories. innovation creativity Vol. 11, no. 2 (2021), pp.361-373.
https://search.emarefa.net/detail/BIM-1298262
American Medical Association (AMA)
Fahmi, Harzeli& Fadil, Faris. The level of using new technologies of information and communication to activate the role of marketing intelligence system in SMES : case study of VENUS laboratories. innovation creativity. 2021. Vol. 11, no. 2, pp.361-373.
https://search.emarefa.net/detail/BIM-1298262
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 372-373
Record ID
BIM-1298262