أثر استراتيجية النمو على الأداء التسويقي لمطاحن ولاية الجلفة

Abstract EN

Given the importance of Growth strategy and the fact that is a broad term presence in use will need to be aware of the concept and importance of Growth strategy in the modern day.

After increasing competition among institutions pay attention to the existence of a Growth strategy, the piece was the main objective of the study to find out What is the Impact of Growth Strategy on Marketing Performance? a questionnaire was designed and distributed to a random sample, representing (85.

71%) of the study population.

The response rate was (67%) Spss, The level of growth strategy and marketing performance of human resources in the institution under study has been measured using a set of statistical tools such as arithmetic mean, standard deviations, ratios, coefficient of correlation and coefficient of selection.

The results of the study found that there is an impact on the growth strategy the tyruination performance of Djelfa mills, and also found that there were no statistically significant differences at the level (α ≤ 0.

05) of the respondents' opinions towards the study variables (growth strategy, marketing performance) attributable to factors.

Personal and functional.

.