هيمنة الصورة على الخطاب الاعلامي و انعكاساتها الثقافية

Abstract EN

Today's media image attracts the newspaper reader and the viewer more than the written and audio textIn light of the technological development, the image also transferred ideological connotations to the public consciousness in an easier way than the ideology of the written text.

On the other hand, the new employment of the Visual image constitues a great fear of human thought and values, which have become in a dangerous collision with the global cultural invasion and the value and cultural pattern it carries, alien and alien to the real life of peoples who have been replaced by a hypothetical reality in which the constraints and optimal social relations are broken and dominated by foreign behavioral patterns and values.

Based on this idea of the importance of the media image created by this technology.

Writers and critics in semiological studies and in the science of communication have raised that the image has acquired very advanced technical characteristics and features, which allowed it to have a significant impact on the recipient, especially on his behaviors and actions.