تقييم استخدام المستهلك الجزائري لمنصة جوميا للتسوق الإلكتروني

Abstract EN

Algeria has recently seen a great deal of electronic shopping across different platforms, contributed to by the development of technological means of communication that have enabled digital exchanges.

This study based on the reality of electronic marketing in Algeria, which is a new economic trend in the country.

The study aims to identify the uses of Algerians for the leading Jumia e-shopping platform in Algeria.

The problem of this study revolves around the reality of Algerians' use of the e-shopping platform Jumia, where the electronic form tool used to collect information from a sample of users of the Jumia site.

Most importantly, the sample members use the platform on an average basis; their general use dates back two years and the sample members prefer e-shopping to traditional shopping.