We’re staying : a semiotic analysis
Author
Source
Issue
Vol. 2021, Issue 15 (31 Dec. 2021), pp.63-76, 14 p.
Publisher
Publication Date
2021-12-31
Country of Publication
Lebanon
No. of Pages
14
Main Subjects
Abstract EN
The article at hand aims at analyzing and describing the importance of semiotic devices and elements in advertising and their influence over its target-audience.
The methodology adopted in the critical examination of the ad is the qualitative method that implements Barthe’s notion on the three orders of signification, and Saussure’s theories of semiotics.
The rhetorical strategies, in reference to Aristotle’s perspective of rhetoric in We’re staying: A semiotic Analysis marketing, will be also investigated to show how all signs operate or go together to communicate the message, broadcast ideological implications surrounding nationalism.
American Psychological Association (APA)
al-Muabbi, Jana. 2021. We’re staying : a semiotic analysis. Sawt Al-Jamiaa،Vol. 2021, no. 15, pp.63-76.
https://search.emarefa.net/detail/BIM-1298836
Modern Language Association (MLA)
al-Muabbi, Jana. We’re staying : a semiotic analysis. Sawt Al-Jamiaa No. 15 (2021), pp.63-76.
https://search.emarefa.net/detail/BIM-1298836
American Medical Association (AMA)
al-Muabbi, Jana. We’re staying : a semiotic analysis. Sawt Al-Jamiaa. 2021. Vol. 2021, no. 15, pp.63-76.
https://search.emarefa.net/detail/BIM-1298836
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 74-76
Record ID
BIM-1298836