We’re staying : a semiotic analysis

Abstract EN

The article at hand aims at analyzing and describing the importance of semiotic devices and elements in advertising and their influence over its target-audience.

The methodology adopted in the critical examination of the ad is the qualitative method that implements Barthe’s notion on the three orders of signification, and Saussure’s theories of semiotics.

The rhetorical strategies, in reference to Aristotle’s perspective of rhetoric in We’re staying: A semiotic Analysis marketing, will be also investigated to show how all signs operate or go together to communicate the message, broadcast ideological implications surrounding nationalism.